The Fashion Week in Paris

While the Fashion Week is being discreetly organised in unmissable places for fashion in Paris, the team of MYLOPY decided to introduce to you the great lines of the history of this flamboyant event:  key dates, fashionable designers, the most unforgettable moments, and of course, to end on a good note, the fashion show that are not to be missed this year! 

Fashion Week in Paris

Fashion in Paris: the cradle of trends

Originally, the first fashion exhibitions on living model – in other words, on fashion models – can be traced back to the end of the 16th century, under the influence of Charles Frederick Worth, a real pioneer of Haute Couture. This great person was also the founder of the famous Chambre Syndicale de la Couture Parisienne – a Fashion school, earlier known as the Chambre Syndicale de la Confection et de la Couture pour Dames et Fillettes, an organisation that would put the first landmarks of the Fashion Week while assuring the good running of the exhibitions.
This gave birth to the concepts of seasons in fashion and catwalk shows. The shows first took place in private residences, and only the wealthiest people had access to it. The event gained in importance with the arrival of great creator’s names as Gabrielle Chanel, Elsa Schiaparelli, Jean Patou. But its ascent was impeded by the World War II.
The Fashion Week then exports itself to New-York City thanks to the ad executive Eleanor Lambert who worked for Press Week – as the journalist where then at the top of the guest lists. But its first steps were timid as it did not seem to touch the Americans’ hearts. It took time before the concept became an unmissable event in the fashion’s world.
This exhibition mushroomed in the whole world, and expatriated in Italy, first in Florence then in Milan. Later, it also settled in England, more precisely London in 1961, and would impose itself as the “Avant-Gardist” week. In parallel to that, the fashion week in Paris and its creators did not cave in, and remain still nowadays leaders in this sector.
This world phenomenon of trends becomes finally official in the 1970s, and adopts the name of “Fashion Week”. 

Fashion designers

As mentioned earlier in the article, the real pioneers of the Fashion Week undoubtedly remain Charles Frederick Worth, Gabrielle Chanel in the 1920s, Jean Patou and Elsa Schiaparelli, as well as Madeleine Vionnet and Marcel Rochas.
Later on, other emblematic figures will put their stone at edifice, such as:

·       Domenico Dolce and Stefano Gabanna (Dolce&Gabanna), Madame Grès, Adele and Eduardo Fendi in the 1940s,

·       Christian Dior, Pierre Balmain, Cristobal Balenciaga in the 1950s,

·       Yes Saint-Laurent, André Courrèges, Pierre Cardin, Mary Quant in the 1960s,

·       Issey Miyake, Karl Lagerfeld and Jean-Charles in the 1970s,

·    Thierry Mugler, Jean-Paul Gaultier, Azzedine Alaïa and Giorgio Armani in the 1980s

·       Alexander McQueen and Tommy Hilfiger in the 1990s

·   Tom Ford, Jeremy Scott, Martin Margiela and Rei Kawakubo (Comme des Garçon) in the 2000s

Yves Saint-Laurent for the Fashion Week in Paris
Yves Saint-Laurent, 1966

But today, who’s the fashion designer that is worth to be known? The team of MYLOPY selected some brands you must have a look on this year!

·       Koché, founded in 2014 by the French Christelle Kocher (a former student of the prestigious St Martins School). It mixes styles and technique. Both modern and young, the brand rapidly managed to get itself known, and its appearance at the Fashion Week are long-awaited. Its street’s influences, and its delicate finishing touch in the Haute-Couture way allow it to distinguish itself from other brands on the catwalk. Meet it on February, 28th at 6pm (check the invitation list to know the place).

·   Atlein, founded in 2016 by Antonin Tron (whom CV proudly exposes his experiences at Louis Vuitton and Balenciaga). Although the brand is new on the catwalk, it has nothing to be compared unfavourably to its elders. Already the favourite of many influencers and journalists, its minimalist, very graphic and dynamic looks knew how to charm the strict public of the Fashion Week. Meet Atlein on March the 2nd at 11am (check the invitation to know the place).

·     Each x Other, founded by Ilan Delouis and Jenny Mannerheim in 2012, goes beyond the simple fact of dressing. The brand enters in a real artistic movement, combining music, poetry, fashion and cinematographic realisation while working with many artists. As for the clothes, they sport a raw authenticity that seduce the public. Go at the Each x Other’s fashion show on March, the 3rd at 3.30pm (check the invitation list to know the place).

Other brands also distinguish themselves lately, but won’t be there at the Fashion Week. Among them you have the Korean glasses brand GENTLE MONSTER, that recently collaborated with HBA. Its design is unique and renews the old, aging glasses’ market. And not to forget the English creator Gareth Pugh and his elegant, eccentric creations influenced by the Punk’s style. Although he will not be present at the Fashion Week in Paris, you can still meet him in London on February 18th, at 8pm.

Get ready for the Fashion Week to come

On February 28th, officially begins the Parisian Fashion Week with the autumn/winter collection. It will start Tuesday morning with the brand Lucien Pellat Finet, and will end on March, 7th in the evening with Paul & Joe.

It is difficult to go to a fashion show without an invitation. First because the location is hold secret, mostly for great brands as Valentino or Céline. Secondly because the persons invited are already part of the fashion sphere, show-business, or the press.

Some brands with a more recent notoriety allow people to come without invitations when some seats are still available – but you must be very patient. For that, you must know the place of the fashion show before the day. Some places are staple for the Fashion Week, for instance the Palais de Tokyo, the Grand Palais, the Centre Pompidou, the Institut du Monde Arabe, the Oratoire du Louvre, and the Palais de Chaillot.

The Fashion Week in Paris and its models

Meanwhile, if you don’t have the occasion to participate to the Fashion Week, and if you are interested by the history of creators and fashion in Paris, reserve quickly the activity of our Lopy Jade who will bring you to the places to see and tell you more about the greatest creators of the Capital.

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